Polar Bear Program

In keeping with our commitment to help make the world a better place, we are extremely proud of Nikken’s Polar Bear Program.

Recognising the Problem
Mr Masuda’s vision of a cleaner Earth was inspired by an event that saddened him and profoundly touched his heart. He saw a picture of polar bears in their natural environment, but instead of the glistening white coats he expected to see, their fur was soiled and dirty. Their condition, he realised, was a direct result of human neglect in caring for our planet.

Envisioning the Alternative
At that moment, Mr Masuda envisioned an Earth so clean that the polar bears would again be white. Then he shared his vision with others…who shared it with others still. And Nikken’s Polar Bear Program was born. Under this program Nikken distributors from around the world are encouraged to develop team projects designed to improve the environment in their local area.